Concept
In collaboration with Erika Puumala
Loma is an all-natural, paraben-free and gluten-free product, and we wanted to invite users to celebrate their natural hair and beauty.
Insight:
Women spend hours in the morning getting ready, and sometimes they don't even go out if they feel insecure about their looks.
Solution:
Starting with social influences, Loma will spread the love and congratulate women on embracing their untamed hair.
Facebook Ad
Targeted ads are based on the social influencer you like, comment, and view the most. A personalized video will pop-up in your feed, inviting you to "embrace the untamed." If the user does not interact with social influencers or likes one that isn't featured in the ads, the ads will show a random influencer.
Instagram Ad
Targeted ads are based on the social influencer you like, comment, and view the most. A personalized video will pop-up in your feed, inviting you to "embrace the untamed." If the user does not interact with social influencers or likes one that isn't featured in the ads, the ads will show a random influencer.
Microsite
The website features the social influencer messages as well as having a visual representation of the data collected through related natural beauty hashtags.
Hair Trending Hashtags
By using the data from #LomaUntamed and related natural beauty hashtags, the website shows a visual representation of how many people post throughout the week. The more posts, the crazier and bigger the hair gets.
